Köln, Germany; (5, 000 sqm)
Position: Project director for Thoerner Design, Munich Germany
CLIENT BRIEF: With the opening of a new location in Koln, the client wanted to adapt this unique signature experience and re-invent with a fresh eye. The brief was also to achieve a heightened personal, customer-friendly service experience with detailed attention to the presentation of the merchandise, additionally ,using “green solutions” where possible.
MY VISION: As head of the project and of the global concept, I was looking for an identifiable idea for the overall department store space design and chose the horizontal and vertical movement in the escalator space as the "beating heart” of the store. Through the use of creative merchandise display designs and the right materials and colors choices, my goal was to create a setting that was overall warm and welcoming.
THE DESIGN: The photos below showcase the main focal structure of the store where I placedan oval-formed tower that extended up to all 5 levels in the escalator space.This enhanced the vertical movement of the escalator and also served as the main cashier area with an integrated merchandise elevator. To accentuate the horizontal movement, an “arriving zone” at each level was designed using handmade tiles of various colors, depending on the level. Using “green solutions” where possible, these landing areas were covered with recycled oak wood flooring with an upward view of an intricate ceiling design.